Present your company's products in the lighting designers digital planning process. Increase your brand awareness and market your products with DIALux.
DIALux is the worldwide leading software for lighting design. More than 750,000 professional users plan, calculate, and visualize lighting projects for in- and outdoor lighting. And best of all, they plan with real products.
Join the club of renowned DIALux members and present your products in DIALux too. Your products are available to the lighting designer 24/7 exactly where they need them – in the digital planning process. Increase your brand awareness and generate quality leads.
active DIALux users worldwide
planned projects per month
used luminaires per month
Make your targeted product marketing more effective
Present your products to 750,000 users. DIALux is the world's leading lighting design software
Operate highly efficient target group marketing with DIALux. Distribute information directly to potential customers
Your products are available 365 days a year, exactly where users needs them – in the digital planning process
Be part of the exclusive selection of renowned members. More than 200 manufacturers are already DIALux member
Engage with your customer directly in the digital planning process and benefit from qualified leads
Present your products and your brand in your corporate design. Create recognition and stand out from other brands
We compare the DIALux membership with common marketing measures
Sample annual marketing plan:
13,800 € print ads
2,300 € for 1 page, 6 ads per year
+ 21,600 € online banner
1,800 € for 1 news banner, 12 banner per year
+ 31,200 € newsletter
2,600 € for 1 direct e-mail, 12 newsletter per year
Sample of an annual marketing plan
for common marketing measures
66,600 € /year
- Number of recipients is limited
- Short duration of the various marketing measures
- Mostly you promote only one product
- Your advertising is quickly out of date
- Large maintenance effort for various marketing measures
DIALux gold membership
for target group oriented marketing
49,475 € /year
- Benefit from a wider reach with the right target group
- Your products are available 365 days per year
- Market your entire product portfolio
- Increase brand awareness
- Your data is always up-to-date
- Easy handling – all your data in one place
Benefit from the special advantages of a DIALux membership
With DIALux you give your brand visibility. As you are more in the spotlight, lighting designers will refer to your products as a source for their projects and have easier access to your data. You can customize your brand area with your corporate design and get in contact with your costumers over a newsfeed.
In DIALux, users have the possibility to find your products in different ways: they can follow you on your brand page, download your catalogue or access your data through the cloud. Users can filter products available by country, by application or out of a preset selection of filtered members. This puts the products even more in the focus of the user.
Products from DIALux members provide the user with better and more detailed information and are thus preferred in the design process. The product presentation is embedded in the design process. Your luminaires are presented detailed with 3D models, mounting type and other useful information for lighting designers. Also an enhanced presentation for design, print out and export is available.
More than 190 lighting manufacturers trust in DIALux
These are our DIALux members: